NeutralPickPrivacy
Effective 14 November 2026
NeutralPick helps you compare software vendors, or anything you're buying for yourself. This page says plainly what we store, why, who else handles it, how long we keep it, and what you can do about it.
Who runs NeutralPick
NeutralPick is run by BitPair Solutions LLP (LLPIN ADE-0189), a limited liability partnership registered in India, at Fl No B2, Sankar Priti Apt, Gr Fl, 130(42) M.A. Sarani, Birati, North 24 Parganas, West Bengal 700051, India. BitPair Solutions LLP is responsible for your data (the "data controller" or "data fiduciary" in privacy law). Contact: privacy@neutralpick.com.
The short version
- You decide what to give us. You can build a checklist and save it without an email address. We ask for one only if you want a copy of your link by email.
- Your evaluation is private. Nothing is public unless you choose to share your checklist, and even then only the questions are shared.
- NeutralPick runs no AI of its own. If you use your own AI, you choose it, and what you paste into it goes to that AI's provider, not to us.
- No advertising. We count visits to public pages with Google Analytics, never on your evaluation or vendor pages. In the EU, EEA, UK and Switzerland we ask you first; anywhere, you can switch it off under Cookie settings. We don't sell or rent your data, or share it for advertising.
- You can delete your evaluation at any time.
You choose what to give us
Everything you type is up to you. You can build a checklist, save it and share it without giving us anything about yourself. Saving gives you a private link; without an email, that link is the only way back in, so keep it safe. If you don't want to answer something, leave it blank. If you stop using NeutralPick, we keep nothing new, and what you saved is deleted on the schedule below.
Please don't enter anyone's personal information, such as customer, staff or health details, in any text box. NeutralPick is for requirements and product details, not people.
What we store
| What | Why |
|---|---|
| Your email address, only if you give one (to get a copy of your link) | To send you links to your evaluations, and new links if you lose them. We don't send newsletters or marketing. If you send your link to a second address, we email it there but don't keep that address. |
| What you type: what you're choosing, your requirements, situation, budget, country, the "Anything else?" line, the name or business name you show vendors, checklist, the names of vendors or products, your answers, notes, comments and prices | That is your evaluation. We store it so you can come back to it. |
| Answers from vendors you send a link to: their Yes/Partial/Planned/No marks, notes and prices | So you can compare them. We don't collect vendors' email addresses; you send the link yourself. |
| A scrambled form of your IP address (or your network, for IPv6) and email, made with a secret key so it can't be turned back into the address, counted per day | To limit abuse, such as flooding someone else's inbox or overloading the site. Deleted after 7 days. |
| Counts of actions (for example "checklist built", "vendor answered"), with no IP address, email or text | To see whether NeutralPick works. |
In your browser
We use cookies only for Google Analytics (see Counting visits). Your browser's local storage remembers that choice, and it also keeps your unsaved draft, which step you're on, your private access link, vendor links you've made, and anything you pasted from your own AI but haven't loaded yet, so a page reload or switching apps doesn't lose your work. It stays on your device. "New evaluation" or deleting the evaluation clears your draft and links. You can clear all of it in your browser settings.
Logs
Our web server doesn't keep access logs of IP addresses. The application's own logs record errors and events without your email, IP address or what you typed, and are overwritten after a short time.
Who sees your evaluation
- You, and anyone you give your private link to. Treat the link like a password.
- Each vendor you send a link to sees the name or business name you gave, what you're choosing, the checklist questions and their own answers. They never see your priorities, budget, notes, other vendors, or other vendors' answers.
- We can technically access stored data to run and fix the service, and we don't look at individual evaluations unless you ask us to or we must to stop abuse or comply with the law.
Companies that handle data for us
| Who | What for | What they get |
|---|---|---|
| Amazon Web Services | Hosting and the database | Everything we store, in AWS's Mumbai (India) region. AWS handles it under its own privacy notice and data processing terms. |
| Resend | Sending the emails you ask for (your link), and for companies, the confirmation and listing notices | Your email address, the subject and the email itself, which holds your private link. Resend is based in the United States and handles it under its own privacy policy. |
| Your own AI, through an AI link (only if you make one) | A read-only page of your evaluation for an AI that can open web pages | Whoever has the link (you give it to your AI) can read your checklist, budget, what you wrote about your needs, and the vendors' answers, notes and prices. Never your email or your private link. It works for 30 days or until you turn it off, and making a new one stops the old one. The address may stay in your AI's chat history; once the link is off or expired, it shows nothing. |
| Your own AI (ChatGPT, Gemini, Claude, Copilot or any other you choose) | Only if you choose "Build it with your own AI", "Find vendors with your AI" or "Ask your AI for a second opinion" | NeutralPick sends it nothing. You copy our instructions, which include what you typed (and, for a second opinion, your budget and the vendors' answers), and paste them into the AI yourself. That AI's provider handles it under its own terms and privacy policy, not ours. We only receive what you paste back into NeutralPick. NeutralPick's own AI (Anthropic's Claude) is switched off; if we ever switch it back on, this page will say so first. |
| Cloudflare (Turnstile) | Checking that a person, not a bot, is building a checklist or asking a question | Technical signals from your browser, including your IP address. Cloudflare decides how it uses these signals to improve bot detection; see its Turnstile privacy addendum. |
| Google (Google Analytics) | Counting visits to public pages (in the EU, EEA, UK and Switzerland, only if you click Accept) | The page address (without anything after ? or #), the page that sent you here, your device, browser, approximate location and a random cookie ID. Google processes this for us under its data processing terms; data may be processed outside your country. |
Our fonts and page styles are served from our own site, so loading a page doesn't send your IP address to Google or any other font or code provider. These companies may process data outside your country, including in the United States.
If you share your checklist
Nothing is public unless you press "Share checklist". A shared checklist can be found through search engines and copied by others. It shows only your title and the checklist: each requirement, its priority, and what to check.
It never shows the products or companies you're comparing, any answers, notes or prices, your budget, your email, or anything you wrote about yourself. You can update or stop sharing at any time, and deleting your evaluation removes the shared page.
If you list a company
When you list a company on the company list, we store what you enter: the company's name, website, one-line description, keywords, categories and countries, and your email address at the company's domain. Everything except the email address is public on the listing page, can be found through search engines, and is suggested to buyers whose needs match it.
The email address is never shown or shared. We use it only to send the confirmation link, the manage link when you ask for it again, and notices about your listing (for example, if we can't find the link to NeutralPick on your site). To check that link, our server opens the page on your site that you give us, once when you ask and then once a week.
Removing the listing through your private link deletes all of it at once. A listing that is never confirmed is deleted after 7 days.
If you report a listing, we store your reason, the category you chose and any note you write. We don't store your IP address: we keep a scrambled code made from it with a secret key, only to tell whether different people reported the same thing. The company is told what was reported and sees any notes, never who sent them. Reports are deleted after a year.
Anonymous statistics
When an evaluation is closed, deleted, or unused for a week, we save an anonymous summary of it. We use these summaries to show patterns on What buyers ask for, to suggest items other buyers asked about, and to improve NeutralPick. A summary holds only:
- the type of software (or "something for myself"), and the month the evaluation started;
- the checklist items NeutralPick wrote, as short generic labels such as "multi-state payroll", with their priority and whether they were deleted;
- the budget as a broad band, such as "$500 to $1,000 a month";
- answers as Yes, Partial, Planned or No, and whether something costs extra, with the vendor or product name in lower case (for example "trailmaster 5").
It doesn't include your email, anything you wrote (your description, items you added, notes, comments, prices), or any link back to you or your evaluation. We designed it so it can't be tied back to you, which is why we keep it after you delete your evaluation.
What we show from these summaries: only categories with at least 5 evaluations, only items at least 3 buyers asked about, and never anything per vendor or per product. "Something for myself" summaries and vendor or product names are stored for future analysis but not shown anywhere.
Counting visits (Google Analytics)
To learn which pages help people, we count visits with Google Analytics.
- In the EU, EEA, UK and Switzerland (and whenever we can't tell where you are), a cookie box asks first. Google Analytics is loaded only if you click Accept; if you click Decline or make no choice, it is not loaded at all.
- Everywhere else, it runs without asking. You can switch it off at any time under Cookie settings.
- If your browser sends a Global Privacy Control signal, Google Analytics never runs.
In every case:
- Where: only on public pages, such as the home page, the guides and the example comparisons. Never on your evaluation, vendor forms, company manage pages or any page whose address holds a private link.
- What: the page address (without anything after ? or #), the page you came from, your device and browser type, your approximate location (country or city), and a random ID stored in a cookie. Nothing you type into NeutralPick is sent.
- Not used for advertising: advertising features and Google signals are switched off. Google Analytics doesn't store your full IP address.
- How long: visit data is kept for 2 months, then deleted. The cookie lasts up to 2 years unless you clear it or switch Analytics off.
- Change your mind: Cookie settings (also in the footer of every public page). Choosing Decline removes the Analytics cookies from this site.
How long we keep it
| Data | Kept until |
|---|---|
| Your evaluation and everything in it | You delete it, or 18 months after it was last opened |
| Your email address | When no evaluation uses it any more |
| Your private access links | 12 months after last use, or when the evaluation is deleted |
| Vendor links | Stop working after 90 days, when you make a new one, or when the evaluation is deleted |
| AI links | Stop working after 30 days, when you turn them off or make a new one, or when the evaluation is deleted; removed from the database the night after they expire |
| A company listing, and its contact email | Until it's removed through the manage link, or by us for breaking the terms; 7 days if never confirmed |
| A report about a listing | 1 year |
| Scrambled IP and email counters | 7 days |
| Database backups | Up to 7 days after the data was deleted |
| Anonymous statistics | Kept, because they can't be tied back to you |
Your choices and rights
- See and copy your data: it's all on your evaluation page, and "Download spreadsheet" gives you a copy. Ask us for anything else we hold about you.
- Correct it: edit it on your evaluation page.
- Delete it: use "Delete this evaluation" on your evaluation page. If you gave an email, use "Get your link again" on the first step to find all your evaluations (without an email we can't find them for you, because we don't know which are yours); to have everything for your email deleted at once, email us.
- Object or withdraw: stop sharing a checklist at any time, or email us to object to how we use your data.
- Complain: you can complain to your data protection authority. We'd appreciate the chance to fix it first.
Email privacy@neutralpick.com for any request. We'll reply within 30 days. We may ask you to confirm the request from the email address you used, so we don't give your data to someone else.
If you're in the EU, UK or a similar country, the legal grounds we rely on are: providing the service you asked for (your evaluation and its emails); our legitimate interests in keeping NeutralPick safe, working and improving (abuse limits, anonymous statistics); your consent for sharing a checklist publicly, which you can withdraw by stopping sharing; and your consent for Google Analytics, which you can withdraw under Cookie settings.
Do Not Track
NeutralPick has no advertising and doesn't track you across other websites. If your browser sends a Global Privacy Control signal, Google Analytics doesn't run at all; you can also switch it off under Cookie settings. Apart from that, the only third party that runs on our pages is Cloudflare's bot check, described above.
Security
Private links are long random codes, and we store only a scrambled form of them, so even someone with a copy of our database couldn't use them. Links never appear in our server addresses or logs, and everything travels over HTTPS. No system is perfectly secure; if a breach affects your data, we'll tell you and the authorities as the law requires.
Children
NeutralPick isn't meant for anyone under 18, and we don't knowingly collect children's data. If you think a child has given us data, email us and we'll delete it.
Changes
If this page changes, we'll update the date at the top. If a change affects how we use data you've already given us, we'll say so on the site before it takes effect.